I asked Sam to answer a few questions and give us a peek behind the brand today. Plus, make sure you stay tuned till the end and enter our giveaway for a chance to try KYI for yourself!
1) Can you tell us a little about yourself and what inspired you to create Know Your Ingredients?
I'm a working mom with two active, sports loving
boys. I take good care of myself and my
family. I go out of my way to make sure
we eat healthy, whole food but delicious meals.
I make sure we all regularly get outdoors to enjoy nature, fresh air and
exercise together. In all aspects of our
life, I make sure we make thoughtful decisions and informed choices. As a woman who loves skin products, one day
my husband asked, “Do you even know what’s in that stuff you slather on your
skin all the time?” I stopped in my
tracks because it never occurred to me before to look! And when I read the ingredient label I was
surprised to find that I did not even know what more than half of the
ingredients were. I started to do
research (the Environmental Working Group’s database is a great place
to start).
Simplicity. Take a look at the ingredients on
other products called “natural” and then look at KYI’s ingredient labels. KYI’s ingredients are just oils and butters
with or without added essential oils for their luscious scents! We also happen to be vegan!
The most challenging thing has been getting KYI’s
message out. Even though it’s IN the
name! People do not seem to pay
attention to the ingredients in the products that they use on their skin. The most rewarding aspect is getting feedback
from customers once they have used our products for a few months. It is gratifying to have people agree that
their skin has never looked or felt healthier!
Yes, always test out a new product on a tiny
patch of skin. Even natural products can
cause allergies. KYI”s products are nut
oils and butters and while emollient, nutritious and protective on the skin,
they would not be for anyone with a tree nut allergy. Also, sometimes certain essential oils can
cause sensitivity in certain people.
ALWAYS test patch new products.
5) Outside KYI, do you have any favorite natural/nontoxic skincare or beauty essentials?
1) Can you tell us a little about yourself and what inspired you to create Know Your Ingredients?
I
learned that many products labeled “natural” had emulsifiers to combine
water-soluble ingredients with oil-soluble ingredients and also added a
preservative to prevent bacteria growth.
And, I learned that all oil-soluble products do not need emulsifiers and
preservatives. So I developed my
products from natural oils and butters. I discovered along the way that my
skin reacted much better to the oils and butters: it started looking and
feeling healthier, softer and more elastic….old scars started to fade. I shared my products with family and friends
who experienced the same results. I wanted to share my revelation with others:
that what you put on your body is just as important as what you put in it. That is why I founded KYI.
2) What sets KYI apart from other natural brands?
2) What sets KYI apart from other natural brands?
3) What has been the most challenging thing since
starting KYI? And the most rewarding?
5) Outside KYI, do you have any favorite natural/nontoxic skincare or beauty essentials?
I only use KYI’s products for skin care. I do wear mineral makeup and favor make-up
companies that have the same philosophy as KYI, such as Au Natural Cosmetics.
Thanks Sam for taking the time to answer my questions!
We've also teamed up to give three readers a chance to try KYI. Each winner will win a KYI product in their choice of scent! Open to US and Canada. To enter, just leave a comment with the KYI product you'd most like to try + fill in the Rafflecopter widget (below) to record your entry. As always, you can snag extra entries for following me or KYI on social media.
a Rafflecopter giveaway
We've also teamed up to give three readers a chance to try KYI. Each winner will win a KYI product in their choice of scent! Open to US and Canada. To enter, just leave a comment with the KYI product you'd most like to try + fill in the Rafflecopter widget (below) to record your entry. As always, you can snag extra entries for following me or KYI on social media.
a Rafflecopter giveaway
All photos courtesy of KYI